United Perfumes Expands Home Fragrance Portfolio

UNITED PERFUMES EXPANDS HOME FRAGRANCE PORTFOLIO IN A NEW PARTNERSHIP WITH LUXURY AND LIFESTYLE ITALIAN COMPANY GINORI 1735

United Perfumes is one of the leading players in the home fragrance and fragrance markets, and the company that developed and expanded the presence of Cire Trudon in the UK Market and brought Fornasetti’s home fragrance collection to a global audience. We have expanded our international distribution portfolio by signing a new distribution deal with Ginori 1735, the expression of the Italian excellence in the field of luxury and lifestyle, one of the world's leading brands in pure porcelain and in the highest quality artistic design, to support the launch of LCDC, its first Home Fragrance collection.

With this new collection, Ginori 1735 is expanding into the home fragrance market with scented candles designed in a range of sizes and colours, along with incense burners and room diffusers. The refillable, scented decorative objects from the ‘La Compagnia Di Caterina’ collection are all hand-crafted at the Ginori 1735 artistic workshops in Sesto Fiorentino (Florence), while the scents were developed by famed Grasse perfume house, Jean Niel.

The collection has been designed by internationally renowned designer Luca Nichetto. Using faces of statues taken from the Ginori 1735 archives, Nichetto gives them a modern re-interpretation inspired by colourful 'Lucha Libre' masks and Jean-Paul Goude’s illustrations. By combining Classicism with colours, with straight and rigorous lines, the newly composed sculptures acquire a mysterious, almost totemic dimension.

United Perfumes, founded by Christopher Yu and Laurent Delafon in 2007 is thrilled to add Ginori 1735 to our portfolio of brands, Laurent comments “Working with Ginori 1735 is a logical next step for United Perfumes, as we always aim to bring to the market the next progression in the home fragrance world. The marriage of artistic craftsmanship, the unadulterated creative vision of Luca Nichetto, and the refillable element of the range make La Compania Di Caterina a unique and sophisticated offering that we are placing with the top retailers in our network. “

Over time the way that we approach and connect with brands has evolved, “As a company, how we work with brands has evolved over the years; this is now more than just distribution. With the new LCDC collection we have worked with the production and commercial teams of Ginori 1735, as well as Luca himself in more of an editorial and advisories capacity, which has contributed to define the final range of the collection that you see today.” Christopher Yu.

 

“We are greatly delighted to work with United Perfumes, an established and renowned global player in the fragrance industry. This new relationship will contribute to support the launch of LCDC, our very first home fragrance collection, all over the world and to consolidate our focus on reinterpreting our stylistic codes with a contemporary aesthetic vision, thus managing to return to our roots and achieve the "gracious audacious" spirit that characterises our idea of innovation within tradition” commented Alain Prost, Chairman and Chief Executive Officer of Ginori 1735.

Following its acclaimed preview at the Salone del Mobile in September 2021, the Ginori 1735 LCDC collection is being rolled out to a selected network of key international retailers worldwide (amongst which Harrods, Bergdorf Goodman, the Beast, SKP, Lane Crawford, Shinsegae International).

The third quarter of 2022 sees the launch of two new fragrances. The working relationship between United Perfumes and Ginori 1735 is also set to expand further later this year encompassing new designer-led collections.

What We Do

Licensing, distribution, and consulting for the luxury and fragrance industry.

SEE OUR BRANDS

Licensing

We develop and market international brands under licence. We are able to bring high business acumen with a complete understanding of the fragrance and international luxury goods market.

About Licensing

Distribution

We work with inspirational, speciality brands who understand that a profitable and sustainable business is based on a selective retailer network complementing a brand with a unique and different voice. Our focus is based on nurturing and growing our brands at the right pace. We aim for the long-term and we build relationships with like-minded retailers who appreciate that their consumers want brands and products that stand out from the crowd.

About Distribution

Consulting

We undertake private commission projects in which we create fragrance and fragrance products for international brands as well as individuals.

About Consulting

Licensing

We develop and market international brands under licence. We are able to bring high business acumen with a complete understanding of the fragrance and international luxury goods market.

About Licensing

Licensing

We develop and market international brands under licence. We are able to bring high business acumen with a complete understanding of the fragrance and international luxury goods market.

About Licensing