PROFUMI LUCHINO: CREATED IN COLLABORATION WITH LUKE EDWARD HALL

PROFUMI LUCHINO IS THE NEW HOME FRAGRANCE OF THE GINORI 1735 COLLECTION CREATED IN COLLABORATION WITH LUKE EDWARD HALL

Profumi Luchino is the new Ginori 1735 home fragrance collection, produced in collaboration with the British artist and designer Luke Edward Hall: five fragrances designed to envelop you in their scent and take you on a journey – imaginary and yet so vivid – to the artist’s most well-loved destinations. A marvellous adventure begins.

The Cotswolds, Marrakech, Rajasthan, Big Sur, Venice. Visiting each of these places, Luke Edward Hall was overwhelmed and enchanted by the scents, and playing on the memory of these sensations he found inspiration for the fragrances in this collection. But that was not all. For each of these places in the real world, Luke Edward Hall has designed an imaginary dwelling: five buildings which symbolize the romantic atmospheres that each fragrance evokes. Fox Thicket Folly speaks of the Cotswolds, La Gazelle d’Or of Marrakech, Rajathra Palace of Rajasthan, Rain Rock Creek of Big Sur and Palazzo Centauro of Venice. This is what makes Profumi Luchino a sensory journey in five stages.The Profumi Luchino collection is composed of scented candles in molten wax, cast by Italian experts in cylindrical porcelain containers decorated by hand. Each fragrance is accompanied by a plate and a trinket tray, both hand-finished and decorated with designs suggested by Luke Edward Hall, depicting the five locations. Finally, each fragrance has its own unique and distinctive object: a candlestick, an incense holder, a covered pot, a lidded box and sculpture candlestick inspired by a head of Ganymede. All in Ginori 1735 porcelain and all entirely made and decorated by hand. They are Luchino’s Souvenires: mementos of an imaginary journey, memories of wonders that never existed; or an invitation to open up new horizons in everyday life.

THE FRAGRANCES

FOX THICKET FOLLY
Cotswolds

Autumn. Skeins of mist hang across the valley, and long shadows fill Fox Thicket. Deep inside the wood stands a Gothick folly. Within it is an untenanted room, warmly lit by beeswax candles and a crackling fire. Books are heaped on every surface. The undergardener has built a bonfire in the kitchen garden. There will be mischief in the ancient woods tonight.

Olfactory notes: birch tar, Virginia cedar, oak oil, patchouli, tobacco.

 

LA GAZELLE D’OR
Marrakech

We lost him there, his early brilliance swallowed up in the medina’s labyrinth, its delicious but guilty pleasures. Dappled shade in the medina: inky shadows, hallucinatory pinks and blues. A maze of alleys, arches, covered ways, dead ends, doorways, narrow stairs. Later we would see him at the Gazelle d’Or, sipping mint tea

with dyed blue hands.

Olfactory notes: peppermint, geranium oil, rose.

 

RAJATHRA PALACE
Rajasthan

When the Maharaja left for Monaco in 1948, the crumbling palace was shut up, but each day its marble halls are swept and its legendary rose gardens are watered and tended. High on the ramparts a guard keeps watch on the winding entrance drive, hoping to see dust rising from an approaching cavalcade.

Olfactory notes: cardamom, cinnamon, oil of cloves, coriander seeds, patchouli, rose oil, sandalwood, storax

 

RAIN ROCK CREEK
Big Sur

The spooling ribbon of the open road, dirty-blond hair ruffled by the wind. Deep, Pacific blue. In the canyon, dry leaves crackle underfoot. Salt spray and cedar woods. A shaft of dawn sunlight creeps across the cabin floor; through the trees, the distant crash of breakers on the shore.

Olfactory notes: cedar oil, cinnamon, cypress, fir balsam, coriander seeds, thyme, absinth.

 

PALAZZO CENTAURO
Venice

Faded velvet and the flash of crystal. Candles guttering on the high altar; vaults dim with incense. Melancholy ripples on the Grand Canal. The dome of the Salute floats on the fog, suffused with the scent of the open sea. Confined to the attics of her palazzo, the Contessa lifts open a cedarwood chest. Inside is a blur of shimmering silk.

Olfactory notes: Italian bergamot, incense, cedar wood, birch resin, patchouli.

Profumi Luchino fragrances are created by IFF International Flavors & Fragrances, an international perfumery company founded in 1889.

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We develop and market international brands under licence. We are able to bring high business acumen with a complete understanding of the fragrance and international luxury goods market.

About Licensing